Role Type Specimen
Art Direction: Alicia Cheng and Sarah Gephart
Designed at mgmt. design
Role is a superfamily typeface designed by Mattew Carter for the Morisawa type foundry. To publicize it, MGMT. created a series of type specimens that picked up on this idea of “family” and gave each family its own personality. The script took on the persona of the herald and the excerpts and objects created revolved around messages and sound (including designing some record covers). It’s not every day where you’re able to mash up Matthew Carter and the Notorious B.I.G.